Liquor in Korea 

 As society developed, the drinking culture started to change. In the past, people drank on specific days like New Year's, but presently alcohol can be drunk regardless of events. The goal of drinking parties is to promote good fellowship and open one's heart to talking. Some other aspects are beginning to adapt to modern ways as well; Koreans are changing to enjoy drinking all kinds of alcohol.They also like to make special cocktails like "bomb drink" or "poktanju". A "bomb drink" is a mixed drink similar to the American boilermaker—a whiskey shot sunk into a glass of beer. In Korea, many people like "poktanju". Examples are soju and (mekju) beer = Somek, foreign liquors and beers, and soju, beer and coke (kojingamlae). Poktanju makes people inebriated fairly quickly; nevertheless, people enjoy drinking it and drink it bottoms up. There are lots of Poktanju, with many new ones becoming famous, including 'red eye' and 'meakkiss', and commonly mix alcohol with other liquids such as milk, tomato juice, coke and coffee. In a Korea program, 쿨.까.당., Sam Hammington said: "Colorful drinking culture in Korea, I'd like true love. However, poktanju, surfing glasses, glass recycling, etc. until drunk Eating does not seem real". This is how Korean drinking culture is different from other countries. When Koreans drink alcohol, each drink is matched to each different food. For example, chicken is matched to beer, soju to samgyeobsal, and makgeoli to jeon. It is common to match certain alcohols with certain foods.